With ski season a distant memory, we turn to a little cycling humor to start your Tuesday. Road biking is surrounded by attitude and mystique at the elite level. Little captures the essence of cycling snobbery like a good handmade boutique bike brand. And we are the first to dream about owning such fine examples of bike snobbery (and fine craftsmanship) and, hopefully, to help break from the attitude that too often accompanies such fine rides.
In the spirit of poking fun at cycling attitude, it’s refreshing to see a small boutique brand not afraid to make fun of their roots and even their market. Ritte Cycles is just such an unusual brand. These guys have a sense of humor to match their fine craftsmanship. They made this as a marketing video . . . our pick from their line-up is the crossberg