In doing some research for upcoming soft shell ski jacket editorial, I took notice of a new Polartec Power Shield shell from TREW Gear called the Swift. I’ve seen TREW’s ski shells and pants around at the local hill here and there – their thumbs up logo on the left shoulder is pretty distinctive – but I’d never looked further into the brand. The TREW office happens to be located just a few miles from our office, so a couple of quick e-mails later and I found myself standing in TREW Gear HQ, chatting with founding partners, Tripp Frey and John Pew.
TREW’s been designing outerwear for five years and, like any young brand, has had its ups and downs negotiating the supply chain. Nonetheless, they have pressed on and their current, 2013, line-up looks great and, according to Frey and Pew, most closely meets their mission to merge performance, function, quality and style to date.
Turns out, Frey originally moved to Hood River to help steer local hat brand Shred Alert but couldn’t resist the entrepreneurial itch. He soon reached out to fellow skiers and riders John and Chris Pew.
According to Frey, “As skiers and snowboarders, we loved the quality and performance of the higher-end gear but not always the look and minimalist approach. We said to ourselves, ‘Let’s make high end technical shells designed for skiing and snowboarding, not for pure alpinism.’ We wanted to focus on technicality, utilitarianism/storage, durability and, of course, style.”
Well, by the looks of the new Swift jacket, TREW is on top of their game. It offers genuine backcountry functionality – breathability and weather protection, features top-notch materials – Polartec Power Shield and does so with clean, modern style. We look forward to putting it through the paces as winter gets under way.
We recommend you check ’em out. Be sure to take note of the Polar Shift syntheitc puffy, too: Polartec One insulation, thumb loops, super soft nylon face fabric and it weighs in at an impressive 12 ounces!
In the spirit of their ski bum roots, TREW is hitting the road this Friday, September 13 for TREW Tour 2013-14 in “HaRVey”, the company’s 35-foot RV to meet dealers and customers around the western states. First stops beyond Hood River include Missoula, Bozeman MT and Bend, OR. You can get the latest details on HaRVey’s location through TREW’s facebook page.